Combining Art and Science to Generate you More Revenue
What is a conversion website and why is it different from a standard website? A conversion website is specifically is designed to do simply that: convert visitors into new clients. Think of your website as your digital footprint. Your digital footprint needs to be compelling, beautiful, and it needs to set you apart.
It showcases why you are different, your client-centric mission, and how you can positively impact the lives of your customers.
Three Goals of a Conversion Website
When your business launches a Conversion Website from Beyond Marketing, you will rise above your competition. Your conversion website is built with the quality assurance and proper backend so that you are prepared to run search engine optimization (SEO).
Best of all, your Conversion website is fully vertically integrated with your MOVE customer relationship management software (CRM).
Here is the reality for most clients before a conversion site: no automated follow up, no way to manage and no way to track the sales cycle once a lead pops in. Those days are over. With your new, blazing fast Conversion Website, every lead your website generates will go through a follow up sequence – all automated!
One of the most effective ways to deliver value to your potential new patients or clients is through creating lead magnets. A lead magnet is a tool designed to educate or solve your customers’ most dire problems. A lead magnet could be an eBook, a checklist, a report, or a Case Study.
Including a CTA (call to action) to download your free lead magnet is a great way to engage with your potential customers. We’ll structure it so that the customers will give their email address in return for your lead magnet. Now, you as the business owner have the great opportunity to communicate and re-engage with your new lead!
A Conversion Website is not a static deliverable attended to once. A Conversion Website is a living and breathing part of your business that helps to capture more new clients, create awareness and education, and ultimately generate you more new revenue.