“What’s going on, guys. This is Scott Theaman here talking to you about sales, marketing, conversion, and helping you to grow your practice. Today I want to talk about some of the biggest mistakes my customers make. I’m talking to you guys, the practice owners, right? Some of the biggest issues that I see happen is not following the scripts, right? It’s a marketing partnership, as we’ve already talked about, and when you’re not compliant of what we’re providing to you, it really, it’s got to be a partnership. Look, we’re going to do our part, but you’ve got to do your part. So that’s mistake number one.

Mistake number two is lack of followup. If you guys are not following up with the leads we give you, then how can you close more deals? How can you get more patients? How can you serve more people? Right? So you’ve got to stick to the scripts. You’ve got to do the followup. You’ve got to do the hard things. Look, my mentor told me in order to have a result that you’ve never had, you’ve got to do something that you’ve never done. So if your staff has never followed up with people four or five times in a week over the phone and you’ve never made a $100,000 in revenue a month, don’t you think that by changing your actions, it’s going to lead to a different result? So you always want to follow up. You always want to stick to the script.

And the third thing, another big mistake I see clients make is getting too vested in the brand building. We can get to brand building as we start generating you an ROI. But if it’s not putting money back in your pocket, it’s really, it’s not of interest to me, and it really shouldn’t be of interest to you. Like I’ve talked about in previous videos, that may have high perceived value, but a nice video on a website with no call to action, where there’s no traffic being driven to, or if the video is buried somewhere in the website, it doesn’t make any sense.

So we’re going to produce beautiful content, like how you’re watching right now in your direct response, but for the sake of an ROI. So don’t focus too much on the brand building just yet. It’s more important to focus on the scripting, to focus on the followup and not getting too distracted from the flashy, warm and fuzzy brand building. So I just want to share these three things with you guys, so you can avoid some of these pitfalls that I’ve seen other people go through. Hope you’re having a great day, and I’ll talk to you on the next video.”

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