Why You Need the Facebook Pixel
“Hey everybody, this is Scott Theaman, talking to you about how to develop your business and enhance your marketing. So today, we’re going to talk about the Facebook Pixel and why, if you’re serious about growing your business in 2020 and beyond, you absolutely need it. Now, if you’ve ever watched shows like Nat Geo or whatever, where they’ll literally tag a shark or an endangered animal, that’s sort of like the Facebook Pixel. They can then measure what that shark or animal does, check to see what it’s doing, and monitor and follow it, and make sure it’s good. So that’s sort of how the Facebook pixel works. It’ll tag your IP address and we’re able to remarket to you, to show you more ads, and to move you down that patient journey. So this is really important if you want to stay in front of your audience and your prospective customer, so that you can deliver your message and convert them into a new patient or a new customer.
So it’s really easy how you do this. You just go to business.facebook.com. You create an ad account. You set up your Facebook Pixel and then you copy and paste it into the head tracking code of your website. Okay? It’s really simple. Hopefully, if you have a web development or intern on your team, they’re able to do it. If not, you can always reach out to us.
This is Scott Theamann with Beyond Marketing, and I look forward to speaking with you in the next video. Take care.”
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