Whether you’re just starting or you’ve been practicing neurology for years, you’re probably wondering how to expand your business.
You want to add to your neurology marketing, but you don’t know where to begin. Beyond Marketing can help with a neurology marketing plan designed just for you.
Successfully marketing and building a neurology practice is challenging. Neurologists may treat a variety of complex problems, including migraines, motor-skill issues, sleep disorders, ADHD, mental health issues, Parkinson’s disease, epilepsy, and more.
Marketing for this wide variety of issues will speak to different target audiences. Should the messaging be broad enough to cover all areas or should it be targeted? Does it need to balance both?
Once you decide on how to focus your messaging, you need high-quality marketing to compete with other neurologists in your area. Adding to the difficulty, you’re also competing with medical professionals in other specialties.
You need expert marketing to find new patients, hold on to your existing client base, and try to bring former patients back to the practice.
Plus, the medical profession as a whole is dealing with growing costs and shrinking reimbursements. Neurology is no exception.
When you start to think about the medical, business, financial, and marketing challenges, they seem to add up to an insurmountable hurdle.
Beyond Marketing can help. We work with you to create a custom marketing strategy to get more neurology patients and meet your practice’s goals.
Transcranial magnetic stimulation (TMS) is based on complex neurological science and is used to care for patients who haven’t responded to more traditional treatments for depression. However, patients can’t seek help if they don’t know the process exists.
How do you reach prospective patients most in need of TMS therapy? When you partner with Beyond Marketing, TMS marketing is a simple three-step process.
First, we draw patients to your practice via a compelling video story. For someone new to TMS, the device looks frightening. If this potential patient is scared away, you’ve lost your chance to help them.
If you allow us to introduce you and your practice through video, we can reduce the fear factor. Once your prospective client feels more comfortable, you can tell the story and effectively share your message.
Our effective marketing attracts patients’ attention. Now we need to get them on your schedule. The best way to do this is to act quickly and build excitement for the appointment.
If you want your business growth to be successful, you need to do so much more than match up open dates and times. Scheduling is a vital part of the marketing process. We’ll help you do it well.
Your video and scheduling have done the job. Once you get patients through the door, you need a seamless process to move them into care and treatment. Said process should be scalable throughout the practice, from the waiting room to the exam room.
We’ll work with you to design and develop a system that covers every step from greeting patients at the front desk to saying, “See you at your next appointment.” Your work is based on science and your marketing should be, too.
Ketamine has been gaining traction for the treatment of severe anxiety, depression, and post-traumatic stress disorder (PTSD). Patients who are struggling may benefit from the treatment, but how do you let them know?
Beyond Marketing can help you get more ketamine patients using our strategic marketing process. We use the same three-step process we use to get more TMS patients: attract, schedule, and convert.
Though the steps are the same, we create unique marketing campaigns and messaging for the target audiences for ketamine treatment and ketamine infusion therapy practices.
On the surface, Beyond Marketing’s three-step process sounds simple. For you and your practice, it is. For us, it involves the talent and dedication of our marketing experts doing everything possible to drive your practice’s success.
We take the knowledge gleaned from the research, case studies, and focus groups of traditional marketing and add the power of state-of-the-art digital marketing. Let’s do a deeper dive into our three-step process.
We start with an attractive, high-performing conversion website designed to draw the attention of and collect data from potential patients. We focus on Google My Business and use SEO to increase your Google ranking to help people in your area find you.
You’ll be the feature story on the cover of your own magazine-style brochure. You sit down for an interview with our client success team and we’ll craft a narrative surrounding the neurology treatments you provide. It’s a great way for patients to get to know your practice.
We’ll put our system to work driving in Google reviews. It’s the social proof version of traditional word of mouth. Build a trusted reputation and rise to the top of the list for prospective patients searching for neurology services.
We don’t just help you tell your practice’s story. We help you tell that story to the potential customers who need to hear it the most.
We run video ads and blog articles on mental health, neurology, and ketamine therapy. This high-value educational content is available 24/7. If you don’t have native content, we can share pieces from our library of TMS and ketamine videos. You’re building awareness and a reputation as a solution provider.
This is a powerful spot in neurology marketing. We move prospective clients into a funnel, a type of mini-website, where we encourage them to take action. Whether that action is completing an online assessment or requesting a consultation, we will have data on a lead.
You won’t ever miss out on a prospective patient again due to a lack of follow-up. Our amazing, high-powered system fully automates follow-up via phone, text, email, voicemail, and Facebook message.
Now it’s time to move on to the scheduling phase.
The exam rooms and labs aren’t the only place where science happens in your neurology practice. We take the science of patient service and combine it with our sales and marketing expertise to turn your team into super-powered new patient schedulers.
Beyond Marketing provides you with the scripts, frameworks, and business theory you need for success, though we’re still a dedicated part of your team.
With your scheduling down to a science, you’re ready to convert into care.
The conversion phase is an intricately choreographed dance that begins the minute your new neurology patient walks through your door. What does the setting look like? Does it feel welcoming? Who greets patients and what do they say?
New patients may be nervous and are likely to have all sorts of questions. If you and your team anticipate their concerns in advance, you’ll be ready to make your new patients comfortable and start providing effective treatment.
Beyond Marketing is a Business Development and Marketing Agency that specializes in mental health marketing and TMS therapy marketing. We teach Mental Health Practices the skillsets needed to grow, develop and scale while implementing automated systems to attract a full pipeline of new customers.