“Hey guys, this is Scott Theaman here talking to you about sales, marketing, conversion and helping you grow your practice. And today, I want to talk to you about funnels and why you need an online sales funnel in your business. We talked about value ladder, right? Think about all the different things that you offer, whether it’s PRP, STEM cells, chiropractic care, massage, acupuncture, physical therapy, counseling, whatever you offer, everything that you offer needs a different funnel. Here’s why. We always want to be very specific in our advertising like, “Hey, do you have knee pain? Take the knee pain quiz and find out.” So if we drove them to your website, that wouldn’t make any sense. However, if we drive them to some sort of quiz where we’re asking them questions, now they’re super engaged and you’re speaking directly to the prospect and directly to their problem. So that’s very, very powerful. The more specific we are, and the clearer we identify what the issue is, the more we’re going to attract your right type of client into your business.
Or what about chiro care? Hey, is chiropractic care right for you? They click on the ad, boom, they go to your landing page, or your sales funnel, interchangeable landing page, sales funnel. They watch a video and then they can submit and then they become a lead. Now this right here is the thank you page. So guess what? Again, we’re going to track what does it cost to get them to view this? What does it cost to get them to click here? What does it cost to get them to fill out the quiz? Same here, and then what does it cost for them to become a lead, AKA hit the thank you page?
So it’s different than a website because a funnel, you can control the entire process and you can control where they’re at and you can track your costs. And guess what? Let’s say this isn’t doing well. We kill it. Let’s say this is doing really well. We can increase the ad spend. So this is why you need a funnel. You’re going to speak directly to your client and their pain, or their pleasure that they want to achieve, or their pain that they want to avoid. And you can track it down to the penny and you can get the right types of people in who want what you have. So I hope you found this helpful, and I’m looking forward to speaking with you in the next video.”
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